image

The importance of the marketing function is recognized by all sizes and types of organizations. With the advancement of information technology and increased globalization, the need for application of marketing principles throughout business entities continues to grow in importance.

Lehigh’s MBA program offers a marketing concentration that is a carefully crafted blend of strong theory and sound practical insights providing a backdrop and infrastructure where graduates can perform and lead in a variety of structured and unstructured decision making situations. This program focuses on the creation of superior customer value and sustainable competitive advantage from an integrative perspective using a balanced mix of individual and group based learning experiences.

Courses address a wide range of marketing issues from global strategies to branding methods and are designed to be flexible in order to meet not only traditional marketing roles, but also non-traditional marketing positions and situations.