"Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs."
- Peter F. Drucker

We offer an innovative curriculum, accomplished and student-oriented faculty, and exciting career possibilities.
 
Innovative Curriculum

• Designed to meet the needs of the industry
• Developed by leading researchers with years of industry experience
• Benchmarked against the top programs in the country
• Taught by former technologists, marketers, designers, and executives

Accomplished & Student-Oriented Faculty

• Who adopt a mentoring approach to education & career planning
• Who are dedicated to developing future leaders
• Who are highly published leading specialists
• Who have years of experience across multiple industries (e.g., Computer, Telecommunications, Pharmaceutical, Semiconductor, Food, etc.)

 

   

College of Business and Economics
Lehigh University • 621 Taylor Street, Rauch Business Center, Bethlehem, PA 18015 • (610) 758-3400