Office: RBC 370 Phone: 610-758-6582 Fax #: 610-758-6941 Email: dec207@lehigh.edu Principles of Marketing

Department of Marketing:  Assistant Professor

Education
-  Stella Maris College, India, B.A.
-  Indian Institute of Management Bangalore, M.B.A.
-  University of Southern California, Ph.D.

Deepa Chandrasekaran has won several research awards including the 2008 Christian and Mary Lindback Foundation's Minority Junior Faculty award,  CIBER (USC) 2005 dissertation proposal competition and the 2005 Best Paper award at the PDMA (Product Development and Management Association) Research Forum.  She has presented her work at major international conferences including the Marketing Science conference, PDMA research forum, and the Marketing Dynamics conference. Her teaching interests include Principles of Marketing, Global Marketing, and Product Management.

Research Interests

• New products
• Globalization and marketing strategy
• Consumer innovativeness and response biases
• Open sourse software development

Publications and Working Papers

• Chandrasekaran, Deepa and Tellis, Gerard J., "A Critical Review of Marketing Research on Diffusion of New Products."  Review of Marketing Research, pp. 39-80, 2007 Available at SSRN: http://ssrn.com/abstract=969775
• Chandrasekaran, Deepa and Tellis, Gerard J., "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?"  Marketing Science, 27:5, September-October 2008. Available at SSRN: http://ssrn.com/abstract=1017072

Curriculum Vitae

   

College of Business and Economics
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