Office: 329 RBC Phone: 610-758-5928 Fax: 610-758-6941 Email: nkoukova@lehigh.edu Marketing Strategy (graduate, undergraduate) Marketing Principles (undergraduate) Marketing Research (undergraduate)

Nevena T. Koukova, Ph.D., holds the Charlotte and Robert L. Brown III Research Fellowship.

Department of Marketing:  Assistant Professor 

Education
-  University of National and World Economy, Bulgaria, B.S.
-  Case Western Reserve University, M.B.A.
-  University of Maryland, Ph.D.

Professor Koukova's  research interests include pricing, bundling, digital products and consumer decision making. She has published articles in the Journal of the Academy of Marketing Science and Journal of Retailing. She is currently teaching marketing strategy at undegraduate and graduate levels.

Professor Koukova was selected as AMA Sheth Doctoral Consortium Fellow in 2002. She was a recipient of the Krowe Award for Teaching Excellence (2005); the Nash Oustanding Doctoral Student Award (2005); and the Marvin A. Jolson Outstanding Marketing Doctoral Student Award (2004) at the R. H. Smith School of Business, University of Maryland.

Research Interests

• Pricing
• Bundling
• Digital products
• Consumer decision making

Links

Curriculum Vitae

 

   

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