Office: 370 RBC Phone: 610-758-5928 Fax: 610-758-6941 Email: nkoukova@lehigh.edu Marketing Strategy Marketing Research

Nevena T. Koukova (Ph.D., University of Maryland, College Park) is an Assistant Professor of Marketing at Lehigh University. Her research interests include pricing, bundling, digital products and consumer decision making. She has presented at major conferences including the Association for Consumer Research Conference, the AMA Marketing Educators Conference, the Marketing Science Conference, the Academy of Marketing Science Conference, and the Haring Symposium. Nevena is currently teaching marketing strategy at undegraduate level. Nevena has been selected as AMA Sheth Doctoral Consortium Fellow in 2002. She is a recipient of the Krowe Award for Teaching Excellence (2005), of the Nash Oustanding Doctoral Student Award (2005) and of the Marvin A. Jolson Outstanding Marketing Doctoral Student Award (2004) at the R. H. Smith School of Business, University of Maryland.

Research Interests

• Pricing
• Bundling
• Digital products
• Consumer decision making

Links

Curriculum Vitae

 

   

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