Office: 330 RBC Phone: 610-758-6495 Email: rok8@lehigh.edu Principles of Marketing Business-to-Business Marketing Integrated Marketing Communications Marketing of Services Developing, Producing, and Marketing Products and Services

Professor of Practice for the Department of Marketing in the College of Business and Economics at Lehigh University. Since joining the university in 1999, Robert has been instrumental in the creation, development, and delivery of core and elective marketing curriculum courses for both the undergraduate and graduate degree programs. Robert's thirty-five years of business experience with Bell Laboratories, AT&T, Lucent Technologies, and Agere Systems brings a wealth of knowledge to the courses he teaches.

A graduate of the New Jersey Institute of Technology, Robert holds a B.S. in Engineering Technology and an M.S. in Management Science. He is also the president of his own marketing consulting firm and secretary and member of the Board of Directors of the Living is Giving Foundation. 

Research Interests

• Marketing as a business
• Inevitable classroom evolution
• The long-term effects on the 1% population base of prolonged exposure to V-Twin mechanical rotations when influenced by the ingestion of the resulting products of turboencabulation.

Links

Curriculum Vitae