Office: 447 RBC Phone: 610-758-5925 Fax: 610-758-6941 Email: reg205@lehigh.edu Principles of Marketing Buyer Behavior

Reetika Gupta (Ph.D., Baruch College, CUNY) is an Assistant Professor in the Department of Marketing at Lehigh University. Her research interests include consumer behavior in interactive consumption environments, consumer learning of new products, and corporate social responsibility. She has published articles in MIS Quarterly, Journal of Business Research, and Journal of Advertising Research. She received the Sidney I. Lirtzman Dissertation Award for her dissertation research. In addition to teaching undergraduate marketing courses, she has taught in the Baruch Executive MS Marketing Program in Taiwan and Hong Kong.

Research Interests

• Complexity in interactive consumption environments
• Consumer learning of new products
• Corporate social responsibility

Links

Curriculum Vitae

 

   

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