Office: 457 RBC Phone: 610-758-5925 Fax: 610-758-6941 Email: reg205@lehigh.edu Principles of Marketing Buyer Behavior

Reetika Gupta, Ph.D., holds the Alison and Norman H. Axelrod '74 Endowed Summer Research Fellowship.

Department of Marketing:  Assistant Professor 

Education
-  Delhi University, India, B.A.
-  Mudra Institute of Communications, India, PGDPC
-  Baruch College (CUNY), Ph.D.

Reetika Gupta's research interests include consumer behavior in interactive consumption environments, consumer learning of new products, and corporate social responsibility. She has published articles in MIS Quarterly, Journal of Business Research, and Journal of Advertising Research. She received the Sidney I. Lirtzman Dissertation Award for her dissertation research. In addition to teaching undergraduate marketing courses, she has taught in the Baruch Executive MS Marketing Program in Taiwan and Hong Kong.

Research Interests

• Complexity in interactive consumption environments
• Consumer learning of new products
• Corporate social responsibility

Links

Curriculum Vitae

 

   

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