Office: 365 RBC Phone: 610-758-3405 Fax: 610-758-6941 Email: k.sivakumar@lehigh.edu Marketing Research Global Marketing Strategies Managing Products Services

K. Sivakumar, Ph.D. holds the Arthur C. Tauck, Jr. Chair in International Marketing and Logistics.

Department of Marketing:  Professor and Chair

Education
-  University of Madras, India, B.E.
-  Institute of Rural Management, Anand, India, PGDRM
-  Syracuse University, Ph.D.

K. Sivakumar (“Siva”) is the Arthur Tauck Chair, Professor of Marketing, and Chairperson of the Department of Marketing at Lehigh University.  Before joining Lehigh in 2001, Siva was a tenured faculty member at the University of Illinois at Chicago (UIC).  He spent nine years at UIC where he was named an Academic Leadership Fellow for 1999–2000.  He received his Ph.D. in Marketing from Syracuse University in 1992. He has an undergraduate degree in Mechanical Engineering (P.S.G. College of Technology, Madras University, India) and a master’s degree in Rural Management (Institute of Rural Management, India).  Before obtaining his Ph.D., Siva held managerial positions in marketing and general management for six years at the National Dairy Development Board, India, and National Cooperative Dairy Federation of India.  These premier organizations were at the forefront of designing and implementing a multi-million dollar national initiative called “Operation Flood” and “White Revolution.” The purpose of the project was to connect rural milk producers with urban markets by integrating farmers’ organization, production facilities to manufacture value added milk products, and marketing expertise—a social-cum-economic initiative rolled into one.

Siva's research interests include pricing, global marketing, and innovation management. He has published widely in leading journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Decision Sciences, Journal of Product Innovation Management, Marketing Letters, Journal of Business Research, Marketing Science Institute's Working Paper Series, and other publications. His research on international business has also been summarized in the “Editors' Briefing” section of the Harvard Business Review.

Siva has won several awards including the Donald Lehmann Award (given to the best dissertation-based article in Journal of Marketing or Journal of Marketing Research) from the American Marketing Association, Martin J. Whitman Distinguished Ph.D. Alumni Award from Syracuse University, Alpha Kappa Psi Doctoral Dissertation Award from the Academy of Marketing Science, Honorable Mention in the John Howard Doctoral Dissertation Award from the American Marketing Association, Best Conference Paper Award at the American Marketing Association Educators’ Conference, Best Conference Paper Award at the Academy of Marketing Science Conference, Outstanding Reviewer Award from Journal of the Academy of Marketing Science, and other awards. He also serves on the editorial review boards of several scholarly journals. He is the Vice President (Academic Affairs) of the Product Development and Management Association (PDMA) from January 2008 to December 2009. PDMA is a multidisciplinary organization focused on innovation and has 3500 members.

Research Interests

• Pricing
• Global Marketing
• Innovation Management

Links

Curriculum Vitae

 

   

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