Concentrations

the LEHIGH MBA program offers a variety of concentration areas and certificate options. A concentration does not need to be declared at the time of application. In fact, many students earn an MBA without an area of concentration, which allows them to take elective coursework from a wide range of topics.

• Corporate Entrepreneurship
• Finance
• International Business
• Marketing
• Project Management
• Supply Chain Management

Corporate Entrepreneurship [VENTURESeries]

New venture creation is analyzed and dissected from the perspective of the established or developing company . These entities are committed to building new commercial enterprises to grow and remain competitive. How an organization can enhance its capability to market, organize, execute, integrate, and invest in new ventures is a constantly recurring theme in Lehigh's VENTURESeries entrepreneurship concentration. The concentration consists of six required courses plus the completion of six additional credit hours for a total of 12 credit hours.

Required courses:

• Anatomy of Entrepreneurship: Start-Ups & Established Companies
• Market Opportunity: Targeting Strategies & Selling Tactics
• Performing a Business Enterprise Audit: Developing an Industry Perspective
• The New Venture Organization: Management, Design & Governance
• Financial Forecasting: Developing Pro Forma
• Financial Statements
• Financing Start-ups: Seeking Outside Venture Capital

Six credits from the following to complete the concentration:

• The Business Plan I: Strategic Considerations
• The Business Plan II: Operating Strategies & Implementation
• Intellectual Property: Management & Valuation
• Process & Infrastructure: Creating Production & Delivery
• Establishing Credit Facilities: Asset-Based & Cash Flow Financing
• Developing Exit Strategies: Concepts & Approaches
• Integrative Experience/New Venture Internship

Finance

In the era of a growing competitive and ever-changing global economy, the finance discipline has become increasingly important and complex. This has led to an expansion of career opportunities within corporations, investment firms, and financial institutions worldwide. The finance concentration examines corporate financial management internally and externally through analysis of a company’s financial health, its effects on the stock market valuation, and the return on its investments. Students may follow a corporate, investment, or general focus track from these courses:

• Financial Management
• Financial Statement Analysis
• Investments
• Advanced topics in Financial Management
• Financial Markets & Institutions
• International Financial Management
• Corporate Governance & Business
• Advanced Investments
• Derivatives & Risk Management
• Real Estate Finance and Investing
• Financial Markets & Institutions

International Business

As global markets expand and become more dependent on one another, doing business internationally requires in-depth knowledge of foreign economies, customs, culture, and currencies. This concentration explores the broad issues associated with multinational and international companies, including opportunity, risk, legal issues, and marketing.

• International Financial Management
• Global Marketing Strategies
• Globalization and Management of Technology
• Leadership in a Dynamic Global Environment
• Doing Business in Europe—International Experience in France
• International Economic Development
• International Trade Theory
• International Monetary Economics

Marketing

The importance of the marketing function is recognized by all sizes and types of organizations. Focusing on the creation of superior customer value and sustainable competitive advantage from an integrative perspective, the marketing concentration addresses a wide range of issues from global strategies to branding methods and is designed to be flexible in order to meet traditional and non-traditional marketing positions and situations.

• E-Commerce and Marketing Strategy
• Strategic Marketing Management
• Pharmaceutical Marketing
• Business to Business Marketing
• Creating Breakthrough Innovations
• Marketing Research and Analysis
• Marketing Communications Strategies
• Strategic Brand Management
• Strategies for Services Marketing
• Global Marketing Strategies

Project Management

Organization, leadership, vision, scope—for those leading projects, these skills and traits are critical for the successful completion of the job at hand. A true project manager must possess strong management skills as well as process skills. The Lehigh University Project Management concentration program is designed and developed for individuals with educational or professional experience in a variety of industries and disciplines. The Project Management certificate program is accredited by the Project Management Institute as a Registered Education Provider [R.E. P.]. This program is an eleven-month, 12-credit, and cohort based.

• Course Framework and Project Leader Assessment
• Skills and Abilities for Effective Leadership of Teams
• Initiating the Project and Planning Scope and Schedule
• Planning Resources, Communication, Quality and Risk Management
• Project Leader Communications Expertise and Evaluating Team Performance
• Implementing and Managing Projects
• Controlling Performance and Assessing Outcomes
• Problem Solving, Decision-Making, and Ethics

Supply Chain Management

Through in-depth study of an organization’s value chain, the Supply Chain Management concentration demonstrates how these activities are linked both internally and externally. In a creative, hands-on environment that uses case studies and industry experts, students explore the multiple factors that have impact on a company’s supply chain.

• Strategic Supply Management
• Transportation and Logistics Management
• Business-to-Business Marketing
• Negotiation
• E-Business Enterprise Applications
• Survey of Project Management
• Agile Organizations and Manufacturing Systems
• International Supply Chain Management
• Product Design/Analysis
• Field Project