Lehigh University:: About: University Relations

Department and Area Descriptions:

Strategic Marketing
We combine industry expertise with a keen understanding of marketing. We expand our institutional visibility, strengthen our identity, grow awareness among key constituents and enhance Lehigh’s reputation around the globe – to contribute to our effectiveness in engaging our alumni and attracting the best faculty, students and staff.

Targeted Media Relations
We boast high profile placements in electronic and print media, embracing a state of the art media tracking and pitching system to assist our renowned faculty and academic experts in providing perspective on timely issues. We respond to the media with timely and factual responses “24/7.”

Compelling Communications
Our communications group provides strategic planning and implementation of marketing communications initiatives in partnership with our four colleges, admissions, advancement and the alumni association. We manage campus communications with speed, expertise and professionalism.

Fresh Perspectives in Graphic Design
Our energetic team offers creative design solutions for a variety of projects and constituents. We’re true to our brand in both graphic design and photography, yet agile and creative enough to bring a fresh perspective to each project.

Advanced Web Design, Content Management and Electronic Outreach
Our award-winning team develops and manages the university’s unique electronic image in support of recruitment, advancement and alumni relations goals. We understand the role of technology, follow trends and regularly refine our own expertise so that we remain ahead of the curve.