Spotlight

State of the Art Media Relations Management

University Relations utilizes sophisticated web-based software that allows us to design custom media lists of contacts for proactive media outreach, generate publicity, and analyze our media coverage. This tool is used to provide electronic clipping of approximately 10,000 media outlets, including print, web and select broadcast -- adding significantly to our media tracking abilities.

     
University Relations > Leadership and Achievement
Leadership and Achievement

UR team members are active in a wide array of professional and community organizations.

Professional Associations and Memberships

  • American Institute of Graphic Arts
  • American Marketing Association
  • College and University Public Relations Association of Pennsylvania
  • Council for Advancement and Support of Education
  • Education Advancement Network
  • International Association of Business Communicators
  • International Webmasters Association
  • Public Relations Society of America
  • TargetX Client Advisory Board
  • The University and Design Association

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Community Organizations

  • The Bethlehem Business Council
  • Bethlehem Marketing Council
  • Business and Professional Women – Lehigh Valley Chapter
  • College Valley Consortium
  • Discovery Science Center, Marketing Advisory Council
  • The Lehigh Economic Development Corporation
 

Leadership and Achievement